Europe Dubs the Ascendant Ford Model N as the 'Yankee Peril'
FoMoCo unabashedly acknowledges its global reach by directly embracing the ‘Yankee Peril’ moniker thrust upon the company by its European rivals … the Model N’s low price and relative reliability opens markets once thought hopelessly closed to American automobile products.
Ford advert, circa May 1907.
Bitterly stung by the heavy sniping issued by rival manufacturers embarrassed by Henry Ford’s defiance of the Selden patent legacy, FoMoCo continues its counter advert blitz and introduces the customer testimonial on the behalf of its automobiles. Henry Ford, leery of advertising merely for ‘hucksterim’s’ sake, instead makes use of print adverts to wage his fierce campaign against the Selden presumption.
Ford advert, circa April 1905.
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Bitterly stung by the heavy sniping issued by rival manufacturers embarrassed by Henry Ford’s defiance of the Selden patent legacy, FoMoCo continues its counter advert blitz and introduces the customer testimonial on the behalf of its automobiles. Henry Ford, leery of advertising merely for ‘hucksterim’s’ sake, instead makes use of print adverts to wage his fierce campaign against the Selden presumption.
Ford advert, circa April 1905.
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The Ford Model A Stands Tall ... Or Spins a Tall Tale?
A 1904 Ford pitch for its flat-two Model A leaves modern day readers scratching their heads, given our belated (hind)sight into the myriad of mechanical woes that beset the grossly underpowered machine.
Are we truly to believe that the leak plagued and ill cooled Model A Tonneau could truly carry four passengers and luggage across the then ‘western United States’ (across the Ohio Valley) without a crew of Ford mechanics to nurse the auto along the way? Although the ad pitch suggests otherwise, other testimony regarding the fledgling Model A and its notorious ails easily counter such a notion. In fact, many Ford customers complained that the 10 horsepower Model A could not carry even two passengers up a steep hill.
Was Ford pressing the advocacy envelope a bit too much back in 1904? Most Blue Oval experts assert that Ford cars did not possess the durability required for such a journey until the emergence of its well constructed Model N Runabout. If the tale to the left is indeed accurate, then the Model A truly deserves our belated apologies.
Ford Advert, circa June 1904.
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Ford Life During Wartime
Despite the lumbering war economy, FoMoCo continues to huck its Model T offerings, yet with considerably less print advertising exposure. In short, the T and its low price works as a self seller.
Ford advert, circa March 1917.
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The Ford Model T Just Keeps On Giving and Giving.
With its competitors already jaw agape over the Model T’s unfathomably low pricing and FoMoCo’s generous profit sharing plan with its factory wage employees, Henry Ford presses forward with his Progressive Era mission and offers an unprecedented vehicle rebate to all pending purchasers of his ubiquitous automobile
Ford sales advert, circa August 1915.
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The Universal Car Gathers Momentum in the Marketplace.
Prices for the Ford Model T keep plummeting in prewar America, and more citizens begin visualizing the possibility of motor transport for their own lives … an unfathomable dream only a decade prior.
Ford advert, circa February 1914.
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Ford Eagerly Adopts 'The Universal Car' as its Tag Line in 1913.
Ford hucks its ever ascendant Model T with a new look in its branding … the winged pyramid declaring the Lizzie as ‘The Universal Car’.
Despite the fresh look the icon offers the print pages, not a few detractors accuse Ford of embracing the neo-mysticism current gaining strength among reactionaries in the USA by use of such advert iconography. Ford, to its credit, never responds to such claims.
Price change advert, circa August 1913.
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The Ford Model T Torpedo.
Ford adds a bit of refinement to its ubiquitous Model T offering with the sporty Torpedo Runabout.
NYT Advert, circa January 1912.
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The Ascendant Ford Model T Ripens A Bit.
The affordable Ford Model T loses its rough edges as the vehicle’s appeal grows around the globe.
Advert, circa January 1911.
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The Tin Lizzie Gains Presence in the Crowded American Automobile Marketspace.
Fresh and still radiant over its stunning 22 day coast to coast victory in the 1909 Guggenheim New York-Seattle Trophy Race, Ford Motor Company ramps up the advertising for its lightweight yet ever road proven Model T offering.
NYT Advert, circa November 1909.
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